Green Office HU
The 'Kleine stap, Groot verschil' campaign was developed for Green Office Hogeschool Utrecht. The primary challenge was the lack of awareness among students about the Green Office and its various initiatives. In response, our campaign aimed to bridge the gap between the audience and the Green Office.
Year
2023
role
designer
collab
Studio leaf
outcomes of the
project.
By communicating the product in a non technical way to entrepreneurs was key to get the desired results. By communicating the upsides and possible use cases to the entrepreneurs they learned about the product and what it would bring to their bussiness. Another key part was incorporating their client use cases on the site and telling their stories so other bussiness owners can see what value paradym brings.
